MeetMe: The Most Popular Chat-Based App Assisting Individuals Make Quality Connections — Whether It Is Friends or Dates

Created by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is a favorite social media application that motivates people to get on their own around and move on to know many different men and women — regardless of whether they may be in search of friendship, a romantic date, or a commitment. Having its enjoyable talk features and calm ecosystem, MeetMe takes pressure off singles to find a special someone helping all of them just benefit from the connection with interacting on the web.


Catherine Cook and her brother Dave were 15 and 16, respectively, once they started at an innovative new high-school in Skillman, nj-new jersey in 2005. It actually was among those schools in which everyone knows everybody, being in identical courses collectively since preschool.

With strong friendships already formed and struggling to break into those personal circles, Catherine and Dave decided to develop a site where they may meet new people at their own school. They turned to their particular earlier buddy Geoff, who’d experience in the field since president of and, for monetary help.

By outsourcing particular components they didn’t have experience doing (e.g., internet development), the prepare children had the ability to quickly launch (later to become in 2005.

Around the very first few days, a lot more than 400 college students off their class had registered, and within 9 months, 2,500 times a lot more pupils had accompanied from schools everywhere.

“which is whenever we realized there seemed to be a larger opportunity right here,” Catherine said.

They rebranded the company’s objective to feature helping anyone (not only large schoolers) anywhere fulfill new people, and myYearbook formally converted into in 2012.

Now with over 1.1 million customers of every age group, MeetMe is becoming perhaps one of the most common social media sites to get in touch and emailing new people throughout the world — whether it’s for relationship, matchmaking, or interactions.

Fun, Intuitive Chat qualities Draw customers In

In 2014, MeetMe people were delivering over 10 million chats per day. In 2016, its struck doing 30 million, which proves the chat capabilities are probably widely known — and amazing — part of the website.

“Why all of our talk feature has brought down is actually we managed to get a lot more real-time and easier to send chats,” Catherine mentioned.

With 90% of MeetMe’s site visitors originating from smartphones and also the ordinary mobile individual utilizing MeetMe about 159 instances a month, the business has perfected the ability of “apping” nicely.

“It makes sense — if you’re wishing in line at Starbucks or on a train platform, you can examine in and start a chat. The mobile knowledge enables far more involvement,” Catherine said.

MeetMe constantly strives to increase not only the number of these associations but furthermore the quality. Currently, they’ve got a team implementing the things they call a “recommendation motor,” using on-site conduct and comments from people to display all of them individuals they truly are very likely to reach out to or get an answer from as long as they begin the discussion.

They’re additionally in switching their element “Feed” to “go over,” that may go from location-based to a broader online community that offers people who should speak about passions like fitness, flicks, or whatever else.

“that offer all of our consumers the opportunity to chat a lot more in friends environment, and is a little more like actual life,” said Catherine, just who likened MeetMe on the area club. An online Cheers, if you will.

“When you go away, you actually have one-on-one chats into the neighborhood club, but most of the time you are with buddies. I do believe that is crucial that you mix the internet and real world in that way,” she said.

A Pressure-Free Environment Keeps Them returning for More

When registering for purely a dating website, the process frequently includes answering an in-depth questionnaire, selecting the right look variables out of a seemingly countless level of choices, and deciding ideal match from thousands — all of these heavily rides on finding that special someone. MeetMe is much more about stimulating individuals to move out here and communicate with other individuals — regardless of what it causes.

Actually, 89per cent of people say they would rather be pals with somebody before internet dating, finding the time to get to know the individual and make sure the connection really is truth be told there. Catherine stated this type of atmosphere helps eliminate that looking for people mindset that can take place in internet dating.

“when you’re into a conversation or a cam trying only link and mention anything, I think it can feel much more serendipitous than in case you are scrolling through pages,” she said. “you’ll find anyone to time, but in addition, there’s really no pressure to do that. I think which makes connecting with individuals much easier.”

MeetMe’s Family-Like Atmosphere Creates a Down-to-Earth Company Culture

MeetMe have over 100 employees today, but it’s still a household event, with Catherine as Co-Founder and VP of Brand Strategy and Geoff as President.

“With 1.1 million customers logging in day-after-day, it’s not possible to can that size without an incredible group that creates the merchandise,” Catherine mentioned. “we’ve an extremely fun staff, very revolutionary, very smart, and I love all of them.”

Another difference in regards to the organization will it be actually based in active towns like Silicon Valley or nyc which can be already diluted with so many internet dating apps.

As an alternative, it can be based in the quaint, charming community of the latest Hope, Pennsylvania (which has just over 2,500 residents).

Catherine mentioned being in brand new Hope is among her favored aspects of MeetMe as it fosters a business enterprise tradition which is down-to-earth, relatable, and fun yet still hardworking.

“It really is a really walkable community possesses already been ideal for our tradition as it permits individuals go locations and hang out,” she mentioned.

Last Thoughts

When the Cook family members introduced MeetMe to life 11+ years back, they placed a unique perspective on socializing and dating on the internet. Certainly their particular greatest targets moving forward should hold that momentum going because they find even better strategies to hook up people for friendship, matchmaking, connections, or whatever it’s they may be shopping for.

“we are just on tip of iceberg, generally there’s far more we can do in order to generate higher quality connections, enabling individuals to have longer and better chats with others, and that is pretty exciting for people,” Catherine said.